Case Studies
Excel Activity Group (UK)
Excel were spending heavily on Google Ads but couldn’t clearly see which parts of the business were actually driving profit.
We rebuilt their funnel thinking:
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which searches represent high intent
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which need warming up
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which should be remarketing only
By separating demand creation from demand capture, we were able to:
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reduce total ad spend
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increase booking quality
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and justify a higher, more strategic monthly retainer
They now invest more because they trust what they see.
De Silva Taekwondo
De Silva Taekwondo had strong demand but a silent problem: conversions weren’t being recorded properly.
We found:
tags firing on the wrong pages
gaps between Ads and GA4
missing booking events
- no activity in GTM
- tiny config errors disrupting data flow
- customer journeys that unintentionally created friction and uncertainty
On the surfaceothing looked “broken” – but the business was effectively blind.
Once fixed, they could:
see real ROI
scale with confidence
and plan expansion properly
We’re now delivering 8x ROI consistently.
Excel Activity Group (Spain)
Spain had demand, but no structure.
We built:
tracking that actually worked
campaign segmentation by product
and a simple reporting layer the team could understand
That clarity alone doubled the retainer because they finally knew what was paying for itself.
We used the additional resource to build local SEO funnels, advanced local search campaigns and to expand social performance.
The bookings are flowing in.
DH Water Gardens
High-value products, long sales cycles, niche audience.
We focused on:
high-intent search only
tracking enquiries correctly
and eliminating wasted spend
When you sell £4–5k products, you don’t need volume.
You need precision.
