Case Study: 400% ROI within 3 months

April 23, 2025
Adam Hignell

The Client

Excel Activity Group. Providers of adrenaline-packed group experiences across the UK.

The Challenge

Before our collaboration, Excel Activity Group were running chaotic, poorly structured advertising campaigns that lacked clear targeting and offered little insight into performance. Despite a healthy ad spend, results were inconsistent and untrackable, leading to skepticism about the value of paid media altogether.

The Væbi Approach

To turn things around, we applied a three-part strategy:

Ad Optimisation & Creative Refinement
- Overhauled ad copy and creative to match audience intent and value props.
- Created campaigns segmented by buyer intent, location, and product type.
Advanced Tracking & Attribution
- Built a clear funnel map using Meta Pixel, Google Analytics, and UTM parameters.
- Set up robust tracking to monitor performance across touchpoints.
Efficiency & Budget Discipline
- Identified and cut ad spend that was reaching low-intent audiences.
- Reallocated budget to high-performing segments based on real-time data.

The Results

Over 400% ROAS within 3 months
50% reduction in wasted ad spend
Fully trackable campaigns with detailed weekly reports
Improved client confidence and long-term collaboration

“We were unsure at first, but the results speak for themselves. Adam's communication was clear and insightful throughout, and we now have confidence in our marketing as a revenue driver, not a gamble.”

Lee Moseley

Managing Director, Excel Activity Group

Why It Worked

Excel’s skepticism was met with clear communication, detailed reporting, and marketing expertise that translated directly to the bottom line. We became a trusted partner by making data-driven decisions, not guesswork.

Looking to Scale Your Ad Performance?

If you’re stuck in a cycle of unclear results and wasted ad spend, let’s talk about how to make your advertising work harder and smarter.