Last updated: 26th August, 2015
Vaebi (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and safeguard information when you visit our website (www.vaebi.co), submit a form, or engage with our digital marketing and advertising campaigns.
We may collect the following types of information:
Personal information you provide:
Name, email address, phone number, business name, and any details submitted via lead/contact forms.
Automatically collected information:
IP address, browser type, device information, location (approximate), and pages visited.
Marketing & advertising tracking data:
Data collected via Google Analytics, Google Ads, Meta Pixel, and other marketing tools, including cookie identifiers and engagement with ads.
We process personal data for the following purposes:
Lead generation and client enquiries: Responding to contact/lead form submissions and providing requested services.
Marketing and advertising: Delivering relevant ads, measuring campaign performance, remarketing/retargeting, and improving our marketing strategy.
Website performance: Monitoring traffic and usage to optimise user experience.
Legal and compliance obligations: Ensuring we operate in accordance with applicable laws (including GDPR).
We rely on the following legal grounds for processing personal data:
Consent: When you accept cookies or opt into marketing communications.
Legitimate Interest: To track performance of our website, prevent fraud, and improve services.
Contract: To respond to your enquiry or provide a service you have requested.
Legal Obligation: To comply with record-keeping, tax, and regulatory requirements.
We may share personal data with:
Service providers: e.g., Google (Ads, Analytics), Meta (Facebook/Instagram advertising), hosting providers, and email/CRM systems.
Legal authorities: Only when required by law.
We do not sell or rent your personal data to third parties.
Personal information collected via forms is stored securely in our CRM/email system.
Marketing data is stored by third-party providers (Google, Meta, etc.) according to their retention policies.
We retain lead/enquiry data for up to 24 months unless you request deletion earlier.
We use cookies, pixels, and similar technologies for:
Essential website functionality.
Analytics (Google Analytics/GA4).
Advertising & remarketing (Google Ads, Meta Ads).
You can manage or disable cookies through your browser settings or via our cookie consent tool.
As an EU/UK resident, you have the right to:
Access your personal data.
Rectify inaccurate or incomplete data.
Request deletion of your data (“right to be forgotten”).
Restrict processing of your data.
Object to certain processing (including direct marketing).
Data portability: request your data in a portable format.
Withdraw consent at any time (e.g., opt-out of marketing emails).
Requests can be made by emailing: hi@vaebi.co.
Data may be processed outside the UK/EEA (e.g., by Google/Meta). We ensure transfers are protected through standard contractual clauses or equivalent safeguards.
We implement technical and organisational measures to protect personal data from loss, misuse, and unauthorised access. However, no online system is 100% secure.
If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact:
Vaebi
Email: hi@vaebi.co
Phone: +44 (0)7808 156967
Væbi is a London-based marketing, brand and digital design agency. Let’s talk.
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